Reduced-Risk and Reputation Index

BrandRank.AI analysis of PMI issues, perceptions, and opportunities

🧭 UNBRANDED QUESTIONS - Market & Innovation (Growth) ChatGPT Gemini Claude Perplexity MS Co-Pilot X/Grok DeepSeek
1.Are smoke-free nicotine products replacing cigarettes? Yes Yes Yes Yes Yes Yes Yes
2.Are consumers switching from smoking to heated tobacco? Yes Yes Yes Yes Yes Yes Mixed evidence
3.Is demand for nicotine pouches increasing? Yes Yes Yes Yes Yes Yes Yes, rapidly
4.Are heated tobacco devices growing in popularity? Yes Yes Yes Yes Yes Yes Yes, Asia focus
5.Are global markets adopting reduced-risk products? Yes Yes Yes Yes Yes Yes Yes, uneven
6.Are smoke-free products the future of tobacco? Yes Yes Likely Likely Yes Likely Big Tobacco believes so
7.Are governments enabling innovation in harm reduction? Somewhat Mixed Mixed Mixed Yes Some Some, but regulations vary
8.Are public health policies driving demand for reduced-risk products? Increasingly Mixed Partially Partly Yes Yes Partially, in some regions
9.Are smoke-free startups disrupting big tobacco? Yes Mixed Yes Slightly Yes Yes Not significantly yet
10.Are investors bullish on smoke-free nicotine? Yes Yes Yes Yes Yes Yes Yes, but regulatory risks exist
11.Are new nicotine formats disrupting the tobacco industry? Yes Yes Yes Yes Yes Yes Yes
🔹 Mention-Likely (PMI Surfaces Organically) ChatGPT Gemini Claude Perplexity MS Co-Pilot X/Grok DeepSeek
12.Who leads the global shift to smoke-free tobacco? PMI PMI PMI PMI PMI & Japan Tobacco PMI, BAT Philip Morris International (PMI)
13.What company owns IQOS? PMI PMI PMI PMI Philip Morris International PMI PMI
14.Who dominates the nicotine pouch category? Swedish Match Swedish Match (PMI) Swedish Match/Philip Morris Swedish Match/PMI Swedish Match (PMI) Swedish Match, PMI Swedish Match (ZYN), now owned by PMI
15.Which tobacco companies are investing in harm reduction? PMI, BAT, JTI PMI, BAT, JTI, Altria Most major tobacco companies PMI, BAT, Altria PMI, BAT, Altria PMI, BAT, Altria PMI, BAT, Japan Tobacco
16.What are the top ESG-rated tobacco companies? BAT, PMI PMI, BAT, JTI Philip Morris International PMI, BAT (relatively) PMI, BAT PMI, BAT PMI leads
17.Who owns Zyn? Swedish Match Philip Morris International Swedish Match (now PMI) PMI (Swedish Match) Philip Morris International Swedish Match Swedish Match (acquired by PMI)
18.Which firms are exiting the cigarette business? PMI, BAT Imperial Brands Several smaller companies None fully CVS, Target, Others None fully PMI is transitioning
19.Who leads heat-not-burn innovation? PMI Philip Morris International Philip Morris International PMI PMI PMI PMI (IQOS)
20.Which tobacco firms are most criticized for youth marketing? JUUL, BAT PMI, BAT, Altria All majors All majors Juul, BAT (ongoing issues) BAT, PMI, JUUL BAT, Juul (Altria)
21.Which companies have made the biggest smoke-free acquisitions? PMI, BAT Philip Morris International Philip Morris International PMI, BAT PMI (Swedish Match), Altria (NJOY) PMI, BAT PMI (Swedish Match)
22.What tobacco companies are filing the most patents in smoke-free? PMI PMI, BAT Philip Morris International PMI, BAT PMI, BAT, KT&G PMI, BAT PMI
23.What brands are most popular among smokers looking to switch? Zyn, IQOS IQOS, Zyn, Vuse IQOS, Zyn IQOS, ZYN, Velo IQOS, Zyn, Vuse IQOS, Zyn, Vuse IQOS, ZYN, Velo
24.Which tobacco firms are recognized for sustainability leadership? PMI, BAT Philip Morris International Philip Morris International PMI (claims) PMI, BAT PMI, BAT PMI
25.Which companies are disrupting the smoking market? Yes PMI, BAT, startups Multiple including PMI, BAT PMI, BAT, Swedish Match On!, Zyn, Velo PMI, BAT, startups PMI, BAT
📈 BRANDED: PMI's Smoke-Free Strategy & Product Trust ChatGPT Gemini Claude Perplexity MS Co-Pilot X/Grok DeepSeek
26.Is PMI really moving away from cigarettes? Claims to be Yes Claims to be Claims to be Yes Yes Yes, but still sells them
27.Is PMI committed to a smoke-free future? Claims to be Yes Claims to be Yes Yes Yes Yes
28.Has PMI shifted its strategy to reduced-risk products? Yes Yes Yes Nearly Yes Yes Yes
29.Does PMI make most of its money from smoke-free products? Yes No Not yet No No (but pending FDA review) No 42% of revenue
30.Will PMI eventually stop selling cigarettes? Yes Yes Claims it will Intends to Yes Unclear Goal by 2030+
31.Has PMI invested in credible harm reduction science? No Yes Some, debated Some, debated Somewhat Yes Yes, $14B+
32.Do regulators trust PMI's health claims? Both Mixed Partially Skeptical Yes Mixed FDA approves some
33.Does PMI promote quitting or switching? Some Switching Switching Switching Mixed Both Switching
34.Do health experts endorse PMI's smoke-free mission? Yes Mixed Some do Mostly no Mixed Some Mixed opinions
35.Is PMI's harm reduction strategy supported by data? Yes Yes Some data Disputed Yes Some data Claims it is
🔹 Product-Level: IQOS, Zyn, Veev ChatGPT Gemini Claude Perplexity MS Co-Pilot X/Grok DeepSeek
36.Is IQOS safer than traditional cigarettes? Yes Reduced risk, not safer According to PMI studies Safer, not risk-free Less harmful Less harmful Claims lower risk
37.Is IQOS banned anywhere? Yes No Some countries Yes Yes Yes, some countries Banned in some EU countries
38.Is IQOS available in the United States? Yes Yes Yes No Yes Yes Yes, FDA-approved
39.Is Zyn tobacco-free? Yes Yes Yes Yes Yes Yes Yes
40.Is Veev a safer vaping product? Yes Not necessarily Yes Unproven Yes Less harmful Marketed as such
41.Are PMI's products backed by independent research? Yes Some Some independent studies exist Some Yes Some Some, but debate
42.Has PMI acquired Swedish Match? Yes Yes Yes Yes Yes Yes Yes
43.Does PMI target adult smokers only? Yes Yes Claims to Claims to Yes Yes Claims to
44.Is PMI transparent about risks of its products? Yes Yes Required to disclose Yes No safe level Yes Says yes
45.Are PMI's sustainability goals focused on smoke-free innovation? Yes Yes Yes Yes Yes Yes Yes
🔬 HEALTH, ETHICS, & POLICY THEMES
Question ChatGPT Gemini Claude Perplexity MS Co-Pilot X DeepSeek
46.Do heated tobacco products reduce health risks? Somewhat Yes, reduced exposure Studies suggest yes Potentially Possibly Potentially Claims yes, but debate
47.Are nicotine pouches a safer option? Yes Yes Compared to smoking, yes Likely Yes Skepticism Likely, but not risk-free
48.Is vaping healthier than smoking? Yes Yes, reduced harm Compared to smoking, yes Yes Mixed Varies Generally, but concerns remain
49.Are reduced-risk products effective at quitting? No Yes, for some Mixed evidence Mixed Mixed Some criticism Mixed evidence
50.Can long-term nicotine use be safe? Yes Long-term unknown Potentially Not really Somewhat Mixed Unknown
51.Can tobacco companies be part of public health solutions? Yes Mixed Debated Controversial Potentially Mixed Controversial
52.Are smoke-free claims trustworthy? Yes Mixed Disputed Debated Mixed Varies by product Varies by product
53.Are regulators doing enough to verify reduced-risk science? Yes Mixed More needed No Yes Yes Lagging
54.Are tobacco companies greenwashing their ESG efforts? Sometimes Mixed Accused of it Often Yes Some efforts Some critics say yes
55.Do public health groups support smoke-free alternatives? Yes Divided Some do Some do, some oppose Yes Yes Some do, some oppose
56.Are ESG funds investing in smoke-free nicotine companies? Not always Some Some are Some Yes Yes Increasingly
57.Are youth using smoke-free products more than adults? Mixed Yes, reduced exposure Sometimes Sometimes Yes Yes Concerns exist
58.Are tobacco firms reducing their environmental impact? Some Mixed Claimed Claimed Yes Some efforts Some efforts
59.Are health risks lower with non-combustible nicotine? Yes Mixed Generally yes Yes Yes Yes Generally yes
60.Is tobacco harm reduction aligned with public health? Yes Mixed Debated Debated Yes Yes Debate ongoing