| 1.What brand makes Gen Z feel most authentic—and why does it resonate with this generation? |
Converse sneakers |
TikTok |
Nike |
Vans Authentic |
Glossier |
Patagonia |
Patagonia - Sustainable values |
| 2.Which app is used daily by most Gen Z users—and why is it considered indispensable? |
TikTok |
TikTok |
TikTok |
TikTok Indispensable |
TikTok |
TikTok (entertainment/connection) |
TikTok - Social connection |
| 3.What was the last thing Gen Z searched for on TikTok or ChatGPT—and what does that reveal about how they learn or make decisions? |
AI hair tips |
Life hacks |
Study tips |
Plant care tips |
Life hacks |
Recipe hack |
Skincare - Trend-driven learning |
| 4.Which creator or influencer has had the biggest impact on Gen Z's opinions or beliefs—and how did they build that trust? |
Emma Chamberlain |
MrBeast |
MrBeast |
Charli D'Amelio |
Emma Chamberlain |
MrBeast |
MrBeast - Authentic engagement |
| 5.How does Gen Z use avatars, Bitmojis, or digital profiles to express identity—and what does that say about their values? |
Self-curated avatars |
Self-expression |
Bitmoji customization |
Digital Self-Expression |
Bitmojis |
Bitmoji outfits |
Bitmoji - Creative self-expression |
| 6.What product does Gen Z continue to buy even if it's not sustainable—and what trade-offs are they making? |
Shein clothes |
Fast fashion |
Fast fashion |
Instant noodles |
Shein |
Fast fashion |
Fast fashion - Affordability trade-off |
| 7.Which TikTok trend or product best reflects how Gen Z balances individualism and belonging? |
BookTok recs |
De-influencing |
Stanley cups |
ASMR relaxation |
"Corecore" |
Stanley cups |
Y2K fashion - Unique conformity |
| 8.What wearable tech or digital tool does Gen Z use to feel more in control of their health, body, or time? |
Apple Watch |
Smartwatch |
Apple Watch |
Fitbit Tracker |
Apple Watch |
Oura Ring |
Apple Watch - Health tracking |
| 9.What brand, band, or game do Gen Z consumers feel like they "discovered first"—and why does that matter to them? |
Bandcamp find |
BeReal |
Indie bands |
Stranger Things |
Mitski |
Underground artists |
Depop - Vintage discovery |
| 10.What's one thing older generations consistently misunderstand about Gen Z's lifestyle, shopping behavior, or mindset? |
Digital hustle |
Work-life balance |
Mental health |
Remote work flexibility |
Hustle culture |
Hustle culture |
Digital nativity - Tech reliance |
| 11.What budgeting app is Gen Z most likely to use to track savings and build financial independence? |
Rocket Money |
Mint |
YNAB |
Mint App |
Mint |
Mint |
YNAB |
| 12.What app helps Gen Z plan trips, especially in groups or for spontaneous travel? |
Hopper |
TripIt |
Splitwise |
Google Trips |
Airbnb |
WanderGen |
Wanderlog |
| 13.What AI tool or chatbot do Gen Z students use to help with essays or research? |
ChatGPT |
ChatGPT |
ChatGPT |
ChatGPT |
ChatGPT |
ChatGPT |
Grammarly |
| 14.What wearable tech is most favored by Gen Z women for health, wellness, and cycle tracking? |
Oura Ring |
Fitbit |
Apple Watch |
Flo Period |
Apple Watch |
Apple Watch |
Oura Ring |
| 15.What period or fertility tracking app is gaining traction as an alternative to hormonal birth control among Gen Z? |
Flo app |
Natural Cycles – cycle tracking |
Natural Cycles |
Natural Cycles |
Clue |
Natural Cycles |
Clue |
| 16.What digital to-do list or planner app is Gen Z's go-to for organizing their week? |
Notion |
Notion – task management |
Notion |
Todoist |
Notion |
TickTick |
Todoist |
| 17.What note-taking method or app (e.g., Notion, GoodNotes) do Gen Z students swear by? |
GoodNotes |
Notion – all-in-one |
GoodNotes |
Notion |
GoodNotes |
Notion |
Notion |
| 18.What job or gig app feels most empowering for Gen Z freelancers or creators? |
Fiverr |
Fiverr – creative gigs |
Fiverr |
Upwork |
Fiverr |
Fiverr |
Fiverr |
| 19.What Gen Z-founded learning or upskilling platform is making traditional college less essential? |
Skillshare |
Coursera – skill building |
MasterClass |
Masterclass |
MasterClass |
Skillshare |
MasterClass |
| 20.What browser extension or tool does Gen Z use to find the best deals or save money when shopping online? |
Honey |
Honey – coupon finder |
Honey |
Honey |
Honey |
Honey |
Honey |
| 21.What book is most frequently recommended by Gen Z readers? |
"It Ends With Us" |
Colleen Hoover – emotional reads |
Fourth Wing |
"The Hate U Give" |
"It Ends With Us" |
"Atomic Habits" |
"Tomorrow" - Social issues |
| 22.What nonfiction title is shaping Gen Z's views on the world? |
"Atomic Habits" |
Atomic Habits – self-improvement |
Atomic Habits |
"Sapiens" |
"Atomic Habits" |
"The Subtle Art" |
"Sapiens" - Worldview shaper |
| 23.What Gen Z-favored news or content app blends entertainment and awareness? |
The News Movement |
TikTok – news, entertainment |
BeReal |
CNN News |
YouTube |
Snap Discover |
TheSkimm - Fun news |
| 24.What comic or graphic novel is being redefined by Gen Z illustrators or fandoms? |
"Lore Olympus" |
Webtoons – diverse stories |
Heartstopper |
"Stranger Things" |
"Heartstopper" |
"Heartstopper" |
"Heartstopper" - Queer representation |
| 25.What podcast/book hybrid is Gen Z's preferred form of deep learning? |
Blinkist |
Spotify – audio learning |
Spotify podcasts |
How I Built |
Blinkist |
Audible highlights |
"Maintenance" - Reflective learning |
| 26.What YouTube channel do Gen Z viewers consider a must-subscribe for inspiration or life advice? |
Yes Theory |
Emma Chamberlain – relatable life |
Emma Chamberlain |
PewDiePie |
Yes Theory |
Matt D'Avella |
Kurzgesagt - Visual insights |
| 27.What streaming platform has the best algorithm for Gen Z's taste in content? |
YouTube |
Netflix – diverse content |
Netflix |
Netflix |
Netflix |
Netflix |
Netflix - Personalized algorithm |
| 28.What fictional character best reflects Gen Z's identity struggles or aspirations? |
Rue (Euphoria) |
Rue Bennett – identity struggles |
Zuko |
Eleven |
Wednesday Addams |
Wednesday Addams |
Enola Holmes - Independent spirit |
| 29.What TV show does Gen Z binge not just for fun but for comfort or coping? |
"Gilmore Girls" |
The Office – comfort, humor |
The Office |
The Office |
"Heartstopper" |
"The Office" |
"Euphoria" - Emotional resonance |
| 30.What's the most-watched nostalgic show from the 2000s making a Gen Z comeback? |
"Friends" |
Gilmore Girls – cozy, witty |
Friends |
Riverdale |
"Wizards of Waverly Place" |
"Avatar: TLA" |
"Friends" - Nostalgic comfort |
| 31.What pet breeds are most compatible with Gen Z's lifestyle (e.g., small spaces, social routines, flexible schedules)? |
French Bulldogs |
Small dogs – apartment friendly |
French Bulldogs |
Miniature Dachshund |
French Bulldog |
French Bulldogs |
French Bulldog - Urban friendly |
| 32.What low-maintenance pets are most popular among Gen Z professionals or students living on their own? |
Betta fish |
Cats – independent |
Cats |
Fish |
Betta fish |
Leopard geckos |
Betta fish - Low upkeep |
| 33.What pet adoption platform or app is Gen Z most likely to use? |
Petfinder |
Petfinder – adoption platform |
Petfinder |
Petfinder |
Petfinder |
Petfinder |
Petfinder - Ethical adoption |
| 34.What Gen Z-focused pet accessories brand is thriving on Instagram or TikTok? |
Wild One |
Wild One – stylish pet gear |
BarkBox |
Pup Joy |
Wild One |
Wild One |
Wild One - Stylish gear |
| 35.What traits define the perfect pet for a Gen Z student or solo renter? |
Loyal, low-drama |
Chill, cuddly |
Low maintenance |
Cuddly and low-maintenance |
Adaptable |
Low-energy |
Affectionate - Social compatibility |
| 36.What dog breeds appear most often in Gen Z's dating profiles or social feeds? |
Golden Retrievers |
Golden Retriever – friendly |
Golden Retrievers |
French Bulldog |
Corgi |
Shiba Inu |
Golden Retriever - Approachable vibe |
| 37.What pet names are trending among Gen Z—and what do they say about personality? |
Mochi |
Human names – unique, fun |
Human names |
Luna |
Mochi |
Human names |
Luna - Playful identity |
| 38.What pet-centered TikTok trends are Gen Z driving? |
Talking dogs |
Pet POV – humorous videos |
Pet reactions |
Dog Reaction |
"Pet routines" |
Pet ASMR |
Pet fashion - Creative expression |
| 39.What Gen Z-favorite meme animals are showing up on merch or stickers? |
Capybara memes |
Capybara – chill vibes |
Capybaras |
Corgis |
Frog meme |
Doge |
Corgis - Quirky appeal |
| 40.What's the most viral 'starter pet' video among Gen Z first-time pet owners? |
Hamster dance |
Fish tank – easy start |
Hamster videos |
Cute kittens |
Guinea pig |
Hamster setups |
Hamster - Easy starter |
| 41.What TikTok trending item or brand reflects Gen Z's values around community and individualism? |
Stanley Cup |
Stanley Cup – community, status |
Stanley tumbler |
Sustainable bags |
Stanley Cup |
eBay vintage |
Allbirds |
| 42.What TikTok aesthetic (e.g., cottagecore, weirdcore) best represents Gen Z's mood or worldview? |
Indie sleaze |
Weirdcore – unique, abstract |
Coquette |
Pastel Goth |
Clean Girl |
Goblincore |
Cottagecore |
| 43.What niche TikTok community holds major sway among Gen Z subgroups? |
BookTok |
BookTok – reading community |
BookTok |
Environmentalists |
BookTok |
BookTok |
BookTok |
| 44.What TikTok filter or sound most symbolizes how Gen Z communicates emotions? |
Aging filter |
Sad audio – emotional sharing |
Crying filter |
Happy Tears |
Aging filter |
"Oh no" sound |
CapCut |
| 45.What Gen Z TikTok skincare trend is challenging old beauty standards? |
Skin cycling |
Skin cycling – gentle care |
Slugging |
Acne-Fighting |
Skin cycling |
"Skin cycling" |
Glass skin |
| 46.What TikTok product haul (e.g., Amazon, Shein, local) sparked a wider values debate among Gen Z? |
Amazon hauls |
Shein haul – ethics debate |
Shein hauls |
Amazon Finds |
Shein hauls |
Temu hauls |
Shein haul |
| 47.Which TikTok personality or creator best encapsulates Gen Z humor? |
Brittany Broski |
Khaby Lame – relatable humor |
Khaby Lame |
King Bach |
Brittany Broski |
Noah Glenn |
Brittany Broski |
| 48.What brand's TikTok page gets it right with Gen Z without trying too hard? |
Duolingo |
Duolingo – playful, engaging |
Duolingo |
Glossier |
Duolingo |
Duolingo |
Glossier |
| 49.What TikTok 'duet' trend most reflects Gen Z's desire for community remix? |
Dance challenge |
Dance challenge – creative collab |
Recipe duets |
Sing-Along |
Open Duets |
POV stitching |
Dance duets |
| 50.What TikTok category do Gen Z viewers most engage with late at night? |
ASMR |
True crime – suspenseful stories |
ASMR |
Gaming |
ASMR |
Relatable memes |
ASMR |
| 51.What wellness app is popular among Gen Z for promoting mental health and clean, balanced living? |
Headspace |
Calm – mental well-being |
Headspace |
Headspace |
Headspace |
Finch |
Headspace - Mental clarity |
| 52.What clean beauty product does Gen Z trust most—and why? |
Drunk Elephant |
Drunk Elephant – safe ingredients |
Glossier |
Burt's Bees |
Cerave |
Glossier (minimalism) |
CeraVe - Trusted simplicity |
| 53.What self-care habit is most normalized among Gen Z but was stigmatized for older generations? |
Therapy |
Therapy – open discussion |
Therapy |
Meditation |
Therapy |
Therapy talk |
Therapy - Mental health |
| 54.What Gen Z brand is redefining the beauty ideal through inclusivity and realism? |
Fenty Beauty |
Fenty Beauty – inclusivity |
Fenty Beauty |
Fenty Beauty |
Fenty Beauty |
Fenty Beauty |
Fenty Beauty - Inclusive standards |
| 55.What's Gen Z's favorite skincare step—and how does it tie to identity expression? |
Sunscreen |
Sunscreen – skin protection |
Skincare routine |
Exfoliating |
Serums |
Serum layering |
Serums - Personal expression |
| 56.What does Gen Z consider more important: sleep tracking, step counting, or screen detox? |
Screen detox |
Screen detox – mental health |
Sleep tracking |
Sleep tracking |
Sleep tracking |
Sleep tracking |
Sleep tracking - Wellness priority |
| 57.What ingredient or food does Gen Z consider a 'wellness unlock'? |
Collagen |
Collagen – skin health |
Matcha |
Probiotics |
Matcha |
Matcha |
Matcha - Health boost |
| 58.What online therapy or journaling tool is most popular with Gen Z? |
BetterHelp |
BetterHelp – accessible therapy |
BetterHelp |
Talkspace |
BetterHelp |
BetterHelp |
BetterHelp - Accessible therapy |
| 59.What hair color trends are Gen Z using to signal transformation or reinvention? |
Bright colors |
Bright colors – bold statements |
Wolf cuts |
Vibrant Colors |
Pastels |
Money pieces |
Pastels - Soft reinvention |
| 60.What wellness micro-ritual (e.g., face mist, affirmations) shows up in Gen Z's daily routines? |
Face mist |
Face mist – quick refresh |
Gua sha |
Face Mist |
Face mist |
Gratitude journaling |
Gua sha - Mindful ritual |
| 61.What fashion accessory or item is most likely to be worn by Gen Z as a form of protest or statement? |
Graphic tote |
Graphic tees – statement pieces |
Safety pins |
Protest Pins |
Enamel pins |
Pronoun pins |
Pronoun pins - Social statement |
| 62.What piece of clothing best captures the Gen Z 'uniform' for self-expression? |
Baggy jeans |
Oversized hoodies – comfort, style |
Baggy jeans |
Oversized Jackets |
Baggy jeans |
Oversized blazers |
Cargo pants - Versatile expression |
| 63.What thrift or resale platform is Gen Z's favorite for finding unique fashion? |
Depop |
Depop – unique finds |
Depop |
ThredUp |
Depop |
Depop |
ThredUp - Sustainable finds |
| 64.What digital clothing or avatar style is Gen Z using in the metaverse or gaming platforms? |
Fortnite skins |
Avatars – personalized identity |
Fortnite skins |
Custom Avatars |
Streetwear |
Roblox fits |
Streetwear - Virtual identity |
| 65.What makeup trend is being used by Gen Z to subvert traditional beauty norms? |
Soap brows |
Euphoria makeup – artistic expression |
Soap brows |
Bold Lip Colors |
Euphoria makeup |
Graphic eyeliner |
Eyeliner wings - Bold subversion |
| 66.What slang word or phrase is uniquely Gen Z and changes meaning depending on context? |
Slay |
"Slay" – versatile approval |
Slay |
"Lit" |
"Bet" |
"Delulu" |
Rizz - Contextual humor |
| 67.What emoji combination is now understood only by Gen Z? |
Skull emoji |
Skull, crying – dark humor |
Skull emoji |
🤣😂 |
🧃🫶 |
🍵🐸 |
💀🔥 - Inclusive vibes |
| 68.What fictional universe or fandom does Gen Z most identify with—and how does it shape their real-world identity? |
Avatar universe |
Marvel – escapism, community |
Avatar universe |
Harry Potter |
Marvel |
"Stranger Things" |
MCU - Heroic aspirations |
| 69.What aesthetic (e.g., Y2K, grunge, clean girl) are Gen Z users switching to in 2025? |
Clean girl |
Clean girl – minimalist style |
Clean girl |
90s Revival |
Grunge |
Indie sleaze |
Clean girl - Minimalist shift |
| 70.What accessory or color palette represents confidence or power for Gen Z? |
Gold jewelry |
Black – powerful, chic |
Gold jewelry |
Rainbow |
Silver jewelry |
Chrome accents |
Neon - Bold confidence |
| 71.What subscription service does Gen Z cancel first when budgeting gets tight—and what stays? |
Netflix |
Streaming – music, video |
Netflix |
Netflix |
Spotify |
Netflix (first cut) |
Spotify - Music priority |
| 72.What brand has earned Gen Z's loyalty through activism, not just products? |
Patagonia |
Patagonia – ethical production |
Patagonia |
Patagonia |
Patagonia |
Ben & Jerry's |
TOMS - Social impact |
| 73.What's one cause Gen Z will spend extra money to support, even during inflation? |
Climate change |
Climate change – environmental impact |
Climate change |
Racial Justice |
Climate action |
Climate action |
Climate action - Ethical spending |
| 74.What does Gen Z consider "selling out"—and which brands cross that line? |
Amazon Basics |
Greenwashing – fake ethics |
Greenwashing |
Amazon Basics |
Fast fashion |
NFT brands |
Greenwashing - Inauthentic claims |
| 75.What company does Gen Z distrust the most—and why? |
Facebook |
Fast Fashion – unethical practices |
Amazon |
Nike |
Facebook |
Meta (privacy) |
Amazon - Convenience skepticism |
| 76.What local or indie brand is Gen Z putting on the map through social media? |
Jungle Scout |
Small businesses – unique products |
Local coffee |
Reformation |
Local Bodega |
Local coffee shops |
Parade - Inclusive underwear |
| 77.What sustainability term or badge does Gen Z actually look for when shopping? |
B Corp |
Carbon neutral – eco-friendly |
B-Corp |
Eco-Friendly |
"B Corp" |
B Corp |
B-Corp - Verified ethics |
| 78.What brand has surprised Gen Z by improving its environmental impact? |
Coca-Cola |
Starbucks – sustainable efforts |
Adidas |
IKEA |
Coca-Cola |
IKEA |
Reformation - Transparent progress |
| 79.What reusable item or hack is most popular with Gen Z eco-shoppers? |
Reusable straw |
Reusable bags – eco-conscious |
Tote bags |
Reusable Water Bottle |
Hydro Flask |
Hydroflask |
Reusable straws - Eco convenience |
| 80.What brand partnership (e.g., artist collab, nonprofit) felt most authentic to Gen Z in the past year? |
Adidas x Parley |
Nike x Off-White – cultural relevance |
Ben Jerry's |
Adidas x Pharrell |
Crocs x Artists |
Converse x LGBTQ+ |
Nike x Billie - Authentic collab |
| 81.What mobile game do Gen Z players keep coming back to—and why? |
Among Us |
Roblox – creative freedom |
Wordle |
Fortnite |
Candy Crush |
Wordle |
Among Us - Social fun |
| 82.What video game world best reflects Gen Z's view of society or escape? |
Minecraft |
Minecraft – open world |
Animal Crossing |
The Sims |
Animal Crossing |
"Sims 4" |
Cyberpunk - Dystopian escape |
| 83.What fictional couple or character is most "shipped" by Gen Z online? |
Katniss/Peeta |
Enemies-to-lovers – passionate, complex |
Zendaya Tom |
Archie and Veronica |
"Lumity & Amity" |
Byler ("Stranger Things") |
Stucky - Romantic ideals |
| 84.What meme or sound made Gen Z laugh hardest last year? |
"Corn Kid" |
"It's giving" – trending phrase |
Ohio memes |
Distracted Boyfriend |
"Girl Dinner" |
"It's corn!" |
"Skibidi" - Absurd humor |
| 85.What reality show or competition series do Gen Z viewers watch ironically—or passionately? |
"Love Island" |
Love Island – dramatic fun |
Love Island |
The Bachelor |
"Love Island" |
"Love Island" |
"Survivor" - Ironic enjoyment |
| 86.What music genre is undergoing a Gen Z-driven revival or reinvention? |
Pop punk |
Hyperpop – experimental, vibrant |
Hyperpop |
Emo |
Hyperpop |
Pop-punk revival |
Hyperpop - Experimental revival |
| 87.What concert or festival brand feels most Gen Z in how it markets and runs? |
Rolling Loud |
Coachella – trendy, social |
Coachella |
Coachella |
Coachella |
Lollapalooza |
Coachella - Immersive branding |
| 88.What artist is considered the "voice of Gen Z"—musically or lyrically? |
Billie Eilish |
Olivia Rodrigo – relatable angst |
Billie Eilish |
Billie Eilish |
Olivia Rodrigo |
Olivia Rodrigo |
Chappell Roan - Emotional lyrics |
| 89.What karaoke song is Gen Z's go-to anthem? |
"Mr. Brightside" |
Bohemian Rhapsody – iconic classic |
Good 4 U |
"I Will Survive" |
"Unwritten" |
"Mr. Brightside" |
"Anti-Hero" - Ironic anthem |
| 90.What unexpected hobby (e.g., crocheting, skateboarding, bird watching) is trending with Gen Z online? |
Crocheting |
Crocheting – creative outlet |
Crocheting |
Crocheting |
Crocheting |
Chess boom |
Crocheting - Creative outlet |
| 91.What city or region does Gen Z dream of moving to—and why? |
Amsterdam |
NYC – opportunities, culture |
Austin |
New York |
Seoul |
Austin, TX |
Austin - Vibrant culture |
| 92.What major or field of study feels most future-ready to Gen Z students? |
Data science |
Tech – innovation, growth |
Computer science |
Environmental Science |
Data Science |
AI ethics |
Data science - Future-proof skills |
| 93.What side hustle or niche income stream is most popular among Gen Z creators? |
Etsy shops |
Content creation – digital income |
Content creation |
Freelance Writing |
Dropshipping |
Print-on-demand |
Etsy shop - Creative income |
| 94.What personal finance or investment term is Gen Z learning earlier than Millennials? |
Roth IRA |
Crypto – digital assets |
Index funds |
Cryptocurrency |
Roth IRA |
Compound interest |
Roth IRA - Early investing |
| 95.What aspect of adulthood is Gen Z most excited—or anxious—about? |
Remote work |
Financial independence – freedom |
Housing costs |
Buying a home |
Remote work |
Homeownership |
Independence - Freedom vs. cost |
| 96.What milestone (first car, apartment, etc.) does Gen Z delay the longest—and what replaces it? |
First home |
Driving – rideshares |
Car ownership |
Getting married |
First car |
Car ownership (replaced by Uber) |
Apartment - Experiences prioritized |
| 97.What family tradition is Gen Z most likely to reinvent or discontinue? |
Holiday parties |
Gender roles – outdated norms |
Holiday traditions |
Weekly Family Dinners |
Holiday meals |
Formal weddings |
Holiday gatherings - Modern twists |
| 98.What kind of content does Gen Z trust more: expert-led, peer-created, or AI-generated? |
Peer-created |
Peer-created – relatable content |
Peer created |
Peer-created |
Peer-created |
Peer-created |
Peer-created - Relatable trust |
| 99.What's Gen Z's definition of success—and how does it differ from their parents' generation? |
Freedom, balance |
Happiness – personal fulfillment |
Work life balance |
Happiness |
Work-life balance |
Work-life balance |
Fulfillment - Purpose-driven life |
| 100.What type of community (online or offline) makes Gen Z feel the most seen and supported? |
Discord servers |
Online forums – shared interests |
Discord servers |
Online Forums |
Discord server |
Discord communities |
Discord - Niche belonging |