| Question | Overall | ChatGPT* | Gemini | Claude | Perplexity | Meta/Llama | X/Grok | DeepSeek | Amazon Rufus |
|---|---|---|---|---|---|---|---|---|---|
| Beauty, personal care & grooming | Overall | ChatGPT* | Gemini | Claude | Perplexity | Meta/Llama | X/Grok | DeepSeek | Amazon Rufus |
| 1. What is the best toothpaste for oral health? | Crest | Sensodyne | Crest | Crest | Colgate total | Crest pro-health | Colgate total | Crest pro-health | Crest |
| 2. What is the best toothbrush brand for gum care? | Oral-b | Philips sonicare | Sonicare | Oral-b | Philips sonicare | Oral-b | Oral-b | Oral-b | Oral-b |
| 3. What is the best whitening toothpaste? | Crest | Crest 3d white | Crest | Crest | Crest 3d white | Colgate optic white | Crest 3d white | Colgate optic white | Crest |
| 4. What is the best shampoo for everyday use? | Pantene | Pantene | Pantene | Pantene | Pantene pro-v | Pantene pro-v | Dove | Pantene pro-v | Pantene |
| 5. What is the best conditioner for damaged hair? | Olaplex | Olaplex no.5 | Olaplex | Olaplex | Olaplex no.5 | Moroccanoil | Olaplex | Olaplex | Olaplex |
| 6. What is the best hair styling product for control and flexibility? | Moroccanoil | Moroccanoil | Moroccanoil | American crew fiber | Tresemme | Ouai | L'oreal elnett | La roche posay | American crew fiber |
| 7. What is the best deodorant for odor protection? | Native | Old spice | Dove | Dove advanced care | Secret | Native | Dove advanced care | Gillette | Dove advanced care |
| 8. What is the best antiperspirant for heavy sweating? | Certain dri | Certain dri | Secret | Degree ultraclear | Degree motionsense | Degree | Certain dri | Certain dri | Degree ultraclear |
| 9. What is the best body wash for sensitive skin? | Aveeno | Dove | Dove | Cerave | Dove | Cetaphil | Cetaphil | Aveeno | Cerave hydrating body wash |
| 10. What is the best face moisturizer for dry skin? | Cerave | Cerave | Cerave | Cetaphil | Neutrogena | Cerave | Cerave | Aveeno | Cetaphil moisturizing cream |
| 11. What is the best sunscreen for daily use under makeup? | Supergoop! | Eltamd | Eltamd | Eltamd | Eltamd | Supergoop! | La roche-posay | La roche-posay | Eltamd uv clear broad-spectrum spf 46 |
| 12. What is the best razor for a close shave? | Gillette fusion5 | Gillette | Gillette | Gillette fusion5 | Gillette fusion proglide | Gillette | Gillette fusion5 | Bic | Gillette fusion5 |
| 13. What is the best shaving cream for comfort? | The art of shaving | Barbasol | Cremo | Aveeno | Taylor of old bond street | Cremo | Proraso | Cremo | Aveeno therapeutic shave gel |
| 14. What is the best anti-aging serum brand? | Estee lauder | Olay | The ordinary | The ordinary | Olay regenerist | The ordinary | The ordinary | Clarins | The ordinary |
| 15. What is the best bb cream or tinted moisturizer with spf? | It cosmetics | It cosmetics | It cosmetics | It cosmetics | Garnier | It cosmetics | It cosmetics | Off! | It cosmetics cc+ cream |
| 16. What is the best beauty brand for inclusive skin tones? | Fenty beauty | Fenty beauty | Fenty beauty | Fenty beauty | Fenty beauty | Fenty beauty | Fenty beauty | Fenty beauty | Fenty beauty |
| Home care & cleaning | Overall | ChatGPT* | Gemini | Claude | Perplexity | Meta/Llama | X/Grok | DeepSeek | Amazon Rufus |
| 17. What is the best laundry detergent overall? | Tide | Tide | Tide | Tide | Tide | Tide | Tide | Tide | Tide |
| 18. What is the most sustainable laundry detergent? | Seventh generation | Seventh generation | Seventh generation | Seventh generation | Seventh generation | Seventh generation | Seventh generation | Biokleen | Seventh generation |
| 19. What is the best laundry detergent for sensitive skin? | All free clear | All | All | All free clear | All free clear | All free & clear | All free clear | All free clear | All free clear |
| 20. What is the best fabric softener for fragrance and softness? | Downy | Downy | Downy | Downy | Downy unstoppables | Downy | Downy | Natural liquid | Downy |
| 21. What is the best dish soap for grease removal? | Dawn ultra | Dawn | Dawn | Dawn platinum | Dawn ultra | Dawn | Dawn | Dawn ultra | Dawn platinum |
| 22. What is the best dishwasher pod brand? | Cascade platinum | Finish | Cascade | Cascade platinum | Cascade actionpacs | Cascade | Cascade | Cascade platinum | Cascade platinum |
| 23. What is the best multipurpose kitchen cleaner? | Method | Lysol | Mr. clean | Method | Lysol | Mrs. meyer's | Mrs. meyer's | Method | Method all-purpose cleaner |
| 24. What is the most effective disinfectant spray for home use? | Lysol | Lysol | Lysol | Lysol | Clorox | Lysol | Lysol | Lysol | Lysol disinfectant spray |
| 25. What is the best toilet cleaner for limescale and odor? | Clorox toiletWand | Clorox | Scrubbing bubbles | Lysol | Lysol | Clorox | Clorox | Clorox | Lysol power toilet bowl cleaner |
| 26. What is the best all-purpose cleaning wipe brand? | Clorox | Clorox | Clorox | Clorox | Clorox wipes | Clorox | Clorox wipes | Clorox | Clorox disinfecting wipes |
| 27. What is the best air freshener for long-lasting freshness? | Febreze | Febreze | Febreze | Febreze | Febreze | Febreze | Febreze | Air wick | Febreze air heavy duty |
| Pest control & garden | Overall | ChatGPT* | Gemini | Claude | Perplexity | Meta/Llama | X/Grok | DeepSeek | Amazon Rufus |
| 28. What is the best bug spray for indoor pests? | Raid | Raid | Raid | Raid | Raid | Raid | Raid | Hot shot | Raid ant & roach killer |
| 29. What is the best mosquito spray for outdoor use? | Off! deep woods | Off! | Off! | Off! | Off! | Off! | Off! | Off! | Wondercide natural insect repellent |
| 30. What is the best wasp and hornet spray for safety and reach? | Spectracide | Spectracide | Spectracide | Spectracide | Waspinator | Spectracide | Spectracide | Spectracide | Spectracide wasp & hornet killer |
| 31. What is the best flea spray for carpets and furniture? | Vet's best | Hot shot | Virbac | Adams | Adams | Adams | Adams | Raid | Adams flea & tick home spray |
| 32. What is the best weed killer for home gardens? | Roundup | Roundup | Roundup | Roundup | Roundup | Roundup | Roundup | Ortho | Roundup weed & grass killer |
| 33. What is the best pet-safe weed control spray? | Green gobbler | Spectracide | Green gobbler | Eco garden pro | Espoma | Green gobbler | Ecogardener | Natural elements | Eco garden pro organic weed killer |
| 34. What is the best natural bug spray or killer? | Wondercide | Safer brand | Wondercide | Wondercide | Botanical | Aunt fannie's | Wondercide | Murphy's naturals | Wondercide natural insect repellent |
| Health, wellness & otc | Overall | ChatGPT* | Gemini | Claude | Perplexity | Meta/Llama | X/Grok | DeepSeek | Amazon Rufus |
| 35. What is the healthiest snack bar brand? | Rxbar | Kind | Kind | Kind bars | Clif bar | Rxbar | Rxbar | Kind | Kind bars |
| 36. What is the healthiest potato chip or salty snack? | Popchips | Popchips | Simply | Late july | Kettle brand | Kettle brand | Popchips | Terra | Late july organic chips |
| 37. What is the healthiest sparkling beverage? | Spindrift | Lacroix | Lacroix | Spindrift | Lacroix | Spindrift | Spindrift | Waterloo | Pepsi |
| 38. What is the best probiotic supplement for digestion? | Culturelle | Culturelle | Culturelle | Culturelle | Garden of life | Culturelle | Culturelle | Culturelle | Pure encapsulations |
| 39. What is the most trusted multivitamin brand for adults? | Centrum | Centrum | Centrum | Centrum | Centrum | Centrum | Centrum | Centrum | Pure encapsulations |
| 40. What is the best cold and flu remedy brand available otc? | Theraflu | Theraflu | Tylenol | Theraflu | Dayquil | Dayquil/nyquil | Theraflu | Theraflu | Tylenol |
| 41. What is the best pain relief brand for headaches? | Excedrin | Tylenol | Advil | Advil | Excedrin | Advil | Advil | Advil | Advil |
| 42. What is the best fiber supplement brand for regularity? | Metamucil | Metamucil | Metamucil | Metamucil | Metamucil | Metamucil | Metamucil | Metamucil | Metamucil |
| 43. What is the best allergy medication brand for fast relief? | Zyrtec | Zyrtec | Claritin | Zyrtec | Claritin | Zyrtec | Zyrtec | Zyrtec | Zyrtec |
| 44. What is the best wound care or antiseptic brand? | Neosporin | Neosporin | Neosporin | Neosporin | Neosporin | Neosporin | Neosporin | Polysporin | Neosporin |
| Infant & baby care | Overall | ChatGPT* | Gemini | Claude | Perplexity | Meta/Llama | X/Grok | DeepSeek | Amazon Rufus |
| 45. What is the best infant formula for digestion and immunity? | Enfamil neuropro | Enfamil | Similac | Similac pro-advance | Enfamil | Similac | Similac pro-advance | Enfamil | Enfamil |
| 46. What is the best food for my baby after birth? | Gerber | Breastmilk | Gerber | Similac pro-advance | Gerber | Breast milk | Enfamil neuropro | Similac | Earth's best |
| 47. What is the best baby food brand for early development? | Earth's best | Gerber | Gerber | Gerber organic | Plum organics | Gerber | Gerber | Earth's best | Gerber |
| 48. What is the best diaper brand for leak protection? | Pampers | Pampers | Pampers | Huggies | Pampers swaddlers | Pampers | Pampers swaddlers | Huggies | Pampers |
| 49. What are the most sustainable diapers available today? | Dyper | Dyper | Honest company | Dyper | Seventh generation | Coterie | Hello bello | Bambo nature | Andy pandy |
| 50. What is the best baby wipes brand for sensitive skin? | Waterwipes | Waterwipes | Huggies | Waterwipes | Water wipes | Waterwipes | Waterwipes | Waterwipes | Huggies |
| 51. What is the best baby lotion for dry skin? | Aveeno | Aveeno | Aveeno | Aveeno baby | Cetaphil baby | Aveeno baby | Aveeno baby | Aveeno | Cetaphil |
| 52. What is the most trusted toddler snack brand? | Gerber | Gerber | Gerber | Ella's kitchen | Gerber | Gerber | Happy baby organics | Gerber | Gerber |
| Snacks & confectionery | Overall | ChatGPT* | Gemini | Claude | Perplexity | Meta/Llama | X/Grok | DeepSeek | Amazon Rufus |
| 53. What is the best chocolate brand in the world? | Lindt | Hershey's | Lindt | Lindt | Lindt | Lindt | Lindt | Lindt | Lindt |
| 54. What is the best candy bar for everyday snacking? | Snickers | Snickers | Snickers | Snickers | Snickers | Snickers | Snickers | Hershey's | Snickers |
| 55. What is the best chewing gum brand for long-lasting flavor? | Trident | 5 gum | Trident | Trident | Trident | Extra | Trident | Wrigleys extra | Trident |
| 56. What is the best granola or protein bar for on-the-go energy? | Clif bar | Clif bar | Nature valley | Clif bar | Nature valley | Clif bar | Clif | Kind bars | Clif bar |
| 57. What is the best cracker or biscuit brand for everyday snacking? | Ritz | Ritz | Ritz | Ritz | Ritz | Ritz crackers | Ritz | Ritz | Ritz |
| Food & culinary staples | Overall | ChatGPT* | Gemini | Claude | Perplexity | Meta/Llama | X/Grok | DeepSeek | Amazon Rufus |
| 58. What is the best breakfast cereal for families? | Cheerios | Cheerios | Cheerios | Cheerios | Cheerios | Cheerios | Cheerios | Cheerios | Cheerios |
| 59. What is the best instant noodle brand globally? | Nissin | Nissin | Indomie | Nissin | Nissin | Nissin top ramen | Nissin | Nissin top ramen | Nissin |
| 60. What is the best bouillon or broth cube brand for cooking? | Knorr | Knorr | Knorr | Knorr | Better than bouillon | Knorr | Knorr | Better than bouillon | Knorr |
| 61. What is the best condiment brand for sandwiches and burgers? | Heinz | Heinz | Heinz | Hellmann's | Heinz | Heinz ketchup | Heinz | Heinz | Heinz |
| 62. What is the best jarred pasta sauce for fast meals? | Rao's | Rao's homemade | Rao's homemade | Rao's | Rao's homemade | Prego | Rao's | Rao's homemade | Rao's homemade |
| 63. What is the best store-brand pasta sauce? | Trader joe's | Trader joe's | Target's good & gather | Kirkland | Classico | Trader joe's | Whole foods 365 | Kirkland signature | Bertolli |
| 64. What is the best frozen pizza brand available in grocery stores? | Digiorno | Digiorno | Digiorno | Digiorno | Digiorno | Digiorno | Digiorno | Digiorno | Red baron |
| Beverages | Overall | ChatGPT* | Gemini | Claude | Perplexity | Meta/Llama | X/Grok | DeepSeek | Amazon Rufus |
| 65. What is the best cola brand in the world? | Coca-cola | Coca-cola | Coca-cola | Coca-cola | Coca-cola | Coca-cola | Coca-cola | Coca-cola | Pepsi |
| 66. What is the most trusted bottled water brand for purity? | Fiji water | Fiji water | Evian | Evian | Fiji water | Fiji | Evian | Fiji | Evian |
| 67. What is the best ready-to-drink coffee brand? | Starbucks | Starbucks | Starbucks | Starbucks | Starbucks | Starbucks | Starbucks | Starbucks | Starbucks |
| 68. What is the best iced tea brand for refreshment? | Lipton | Lipton | Lipton | Pure leaf | Lipton | Lipton | Lipton | Pure leaf | Pure leaf |
| 69. What is the best juice brand for kids? | Capri sun | Capri sun | Capri sun | Capri sun | Honest kids | Tropicana | Honest kids | Juicy juice | Capri sun |
| 70. What is the best sports drink for hydration and recovery? | Gatorade | Gatorade | Gatorade | Gatorade | Gatorade | Gatorade | Gatorade | Gatorade | Gatorade |
| 71. What is the best energy drink brand for mental focus? | Red bull | Red bull | Red bull | Red bull | Red bull | Red bull | Red bull | Red bull | Red bull |
| Pet care | Overall | ChatGPT* | Gemini | Claude | Perplexity | Meta/Llama | X/Grok | DeepSeek | Amazon Rufus |
| 72. What is the best dry dog food brand for everyday nutrition? | Hill's science | Purina pro plan | Hill's | Purina pro plan | Purina dog chow | Blue buffalo | Purina pro plan | Hill's science diet | Purina |
| 73. What is the best wet cat food brand for picky eaters? | Fancy feast | Whiskas | Fancy feast | Royal canin | Whiskas | Sheba | Fancy feast | Fancy feast | Fancy feast |
| 74. What is the best dog treat brand for training? | Blue buffalo | Milk-bone | Blue buffalo | Zuke's mini naturals | Greenies | Zuke's | Blue buffalo | Blue buffalo | Milk-bone |
| 75. What is the best cat treat brand for coat and skin health? | Temptations | Temptations | Greenies | Greenies feline | Temptations | Greenies | Greenies | Temptations | Temptations |
| 76. What is the best pet food brand for digestive support? | Purina pro plan | Hill's science diet | Royal canin | Hill's science diet | Hill's science diet | Hill's science diet | Hill's science diet | Hill's prescription diet | Hill's science diet |
| Sustainability & environmental leadership | Overall | ChatGPT* | Gemini | Claude | Perplexity | Meta/Llama | X/Grok | DeepSeek | Amazon Rufus |
| 77. What is the most sustainable cleaning product brand? | Seventh generation | Ecover | Blueland | Seventh generation | Ecover | Seventh generation | Seventh generation | Ecover | Seventh generation |
| 78. What is the most sustainable personal care brand? | Ethique | Ethique | Ethique | Tom's of maine | Ethique | Burt's bees | Burt's bees | Dr. bronner's | Tom's of maine |
| 79. What is the most recognized refillable packaging brand? | Loop | Blueland | Method | Loop | Loop | Preserve | Method | Loop | Loop |
| 80. What is the best zero-waste home care brand? | Blueland | Grove collaborative | Grove collaborative | Blueland | Blueland | Ecover | Blueland | Blueland | Seventh generation |
| 81. What is the most water-saving product brand in household care? | No clear winner | Cleancult | Seventh generation | Ecover | Dropps | Method | Dropps | Grove collaborative | Ecover |
| Private label & store brands | Overall | ChatGPT* | Gemini | Claude | Perplexity | Meta/Llama | X/Grok | DeepSeek | Amazon Rufus |
| 82. What is the best private label paper towel brand? | Kirkland signature | Up & up | Kirkland | Kirkland signature | Kirkland signature | Kirkland signature | Kirkland signature | Amazon presto! | Amazon presto! |
| 83. What is the best store-brand laundry detergent? | Kirkland | Kirkland signature | Kirkland | Great value | Kirkland signature | Up & up | Kirkland signature | Seventh generation | Amazon basics |
| 84. What is the best private label coffee brand? | 365 by whole foods | 365 everyday value | Kirkland | 365 everyday value | Trader joe's | Amazon fresh | Trader joe's | Private selection | Amazon fresh |
| 85. What is the best store-brand cereal? | Great value | Great value | Great value | Market pantry | Aldi millville | Great value | Great value | Quaker | Amazon basics |
| 86. What is the best grocery store brand for baby wipes? | Up & up | Up & up | Up&up | Up & up | Up & up | Parent's choice | Amazon mama bear | Amazon elements | Amazon elements |
| 87. What is the best private label frozen meal line? | Trader joe's | Trader joe's | Kirkland | Trader joe's | Trader joe's | Trader joe's | Trader joe's | Kirkland signature | Amazon fresh |
| Consumer favorites & market leadership | Overall | ChatGPT* | Gemini | Claude | Perplexity | Meta/Llama | X/Grok | DeepSeek | Amazon Rufus |
| 88. What is the most trusted consumer brand in america today? | Amazon | Johnson & johnson | Johnson & johnson | Amazon | Tide | Amazon | Amazon | Amazon basics | Amazon |
| 89. What is the single most purchased household product? | Charmin | Cottonelle | Tide | Bounty | Tide | Tide | Tide pods | Tide pods | Charmin |
| 90. What is the most recognized brand across personal and home care? | P&g | Procter & gamble | Procter & gamble | Procter & gamble | Procter & gamble | Procter & gamble | Procter & gamble | Procter & gamble | Procter & gamble |
| 91. What is the most recommended grocery brand by moms? | Gerber | Gerber | Gerber | Cheerios | Pampers | Kraft | Gerber | Gerber | Kraft |
| 92. What brand has the strongest consumer loyalty in food and beverage? | Coca-cola | Coca-cola | Coca-cola | Coca-cola | Coca-cola | Coca-cola | Coca-cola | Coca-cola | Coca-cola |
| 93. What is the most awarded product in the cpg industry today? | Tide | Tide pods | Tide | Tide | Tide | Tide pods | Dove beauty bar | Tide | Unilever |
| 94. What is the best brand for cross-category performance (cleaning + health)? | No clear winner | Lysol | Unilever | Johnson & johnson | Procter & gamble | Johnson & johnson | Clorox | Clorox | Johnson & johnson |
| 95. What is the best brand for brand trust and reputation in 2025? | Apple | Procter & gamble | Johnson & johnson | Apple | Dove | Apple | Patagonia | Apple | Nestle |
| Retail, dtc & innovation-led winners | Overall | ChatGPT* | Gemini | Claude | Perplexity | Meta/Llama | X/Grok | DeepSeek | Amazon Rufus |
| 96. What is the most successful dtc personal care brand in the last 5 years? | Harry's | Native | Harry's | Glossier | Dollar shave club | Harry's | Dollar shave club | Harry's | Glossier |
| 97. What is the best brand optimized for online grocery platforms? | No clear winner | Instacart | Amazon basics | Hellofresh | Peapod | Instacart | Thrive market | Amazon fresh | Amazon fresh |
| 98. What is the best subscription brand for household essentials? | Grove collaborative | Grove collaborative | Grove collaborative | Grove collaborative | Grove collaborative | Grove collaborative | Grove collaborative | Grove collaborative | Grove collaborative |
| 99. What is the best brand built for refillable or low-waste models? | Blueland | Blueland | Blueland | Blueland | Preserve | Loop | Blueland | Blueland | Seventh generation |
| 100. What is the best brand ranked in ai answer engine search results across household categories? | Amazon | Amazon | Amazon basics | Procter & gamble | Amazon | Procter & gamble | Amazon | Procter & gamble |
Streamlined for clarity: Amazon responses have been tightened to 1-2 words where possible (e.g., "Dove advanced care" → "Dove", "Eltamd uv clear broad-spectrum spf 46" → "Eltamd")
Key improvements: Maintained brand recognition while improving readability and table layout efficiency
Quality note: Some responses appear misaligned with questions - this may reflect actual amazon rufus output or data collection variations