BrandRank Sports Leadership Profiles

2025 Evaluation

NCAA and NBA Coaching Comparison

Bill Self

Kansas Jayhawks

Jon Scheyer

Duke Blue Devils

Rick Carlisle

Indiana Pacers

Leadership Profiles

Three Distinct Coaching Archetypes

Bill Self

Kansas Jayhawks

9.0

Custodian of Jayhawk tradition and championship culture

Elephant

Wise, structured, memory-rich leader

Jon Scheyer

Duke Blue Devils

8.6

Carrying Duke's legacy with trust and a modern edge

Fox

Clever, adaptable, builds through intelligence

Rick Carlisle

Indiana Pacers

9.3

Evolving strategist who empowers and adapts

Falcon

High-vision leader, swift and strategic

Brand Essence

Bill Self: Steward of tradition, institution builder, championship standard bearer

Jon Scheyer: Legacy successor focused on culture, connection, and modern tools

Rick Carlisle: Veteran tactician evolving into modern, empowered leadership model

Brand Promise Alignment

Core Commitments and Strategic Direction

Promise Type	Bill Self	Jon Scheyer	Rick Carlisle
Overall Brand Promise	Win with tradition, trust, and deep program roots	Honor the past, shape the new Duke	Adapt to win, empower the team, evolve
Sustainability Promise	Legacy-first stability that outlives trends	Build a Duke era that outlives Coach K	Success through era and personnel change
Innovation Promise	Selective tweaks to proven systems	Modern recruiting, analytics, flexible rosters	Systemic evolution, empowered athletes

Core Values Representation

Foundational Leadership Principles

Bill Self

Legacy

Stability

Accountability

Excellence

Continuity

Jon Scheyer

Humility

Trust

Adaptability

Loyalty

Growth

Rick Carlisle

Flexibility

Empowerment

Strategy

Precision

Resilience

Brand Vulnerabilities

Key Risk Areas and Challenges

Bill Self

Rigid system

Legacy pressure

Slower digital evolution

Jon Scheyer

Inexperience

Tournament questions

Living in Coach K's shadow

Rick Carlisle

NBA volatility

Past rigidity

Dependency on talent cohesion

Coaching Persona Scores

Comparative Performance Matrix

Persona	Bill Self	Jon Scheyer	Rick Carlisle
Culture Shaper	10	9	8
Player Developer	9	8	9
Game Strategist	8	7	10
Motivator	8	8	9
Talent Evaluator	9	8	9
Communicator	8	9	9
Adaptable Leader	6	8	10
Respected Authority	10	8	9
Staff Builder	9	7	9
Big Stage Performer	9	6.5	9

Archetype Mapping

Multi-Dimensional Brand Associations

Bill Self

Animal

Elephant

Technology

Power Grid

Movie

Godfather

Tree

Sequoia

App

Evernote

Mythical

Titan

Vehicle

Classic Sedan

Historical

A. Lincoln

Hashtag

#HonorTheLegacy

Jon Scheyer

Animal

Fox

Technology

Slack

Movie

Lion King

Tree

Maple

App

Discord

Mythical

Phoenix

Vehicle

Hybrid SUV

Historical

T. Roosevelt

Hashtag

#NextEraDuke

Rick Carlisle

Animal

Falcon

Technology

Neural Network

Movie

The Matrix

Tree

Banyan

App

Spotify

Mythical

Dragon

Vehicle

Jet

Historical

Da Vinci

Hashtag

#AdaptAndLead

Organizational Brand Alignment

Program Integration and Synergy

Bill Self

10

out of 10

Perfectly integrated into Kansas's brand and history

Jon Scheyer

9

out of 10

Seamless heir, though full legacy still developing

Rick Carlisle

9

out of 10

Strong synergy with Pacers' direction and growth strategy

Public Declarations vs External Perception

Area	Bill Self	Jon Scheyer	Rick Carlisle
Overall Brand Promise	9	8.5	9
Sustainability Promise	9	8	9
Innovation Promise	6.5	8	9

Executive Summary

Three Archetypes of Excellence

Elephant

Bill Self

A towering symbol of legacy and power, deeply entrenched in Kansas history. The Elephant represents institutional memory, unwavering standards, and the ability to carry the weight of tradition while delivering championships.

Fox

Jon Scheyer

Agile, calculated, and working to shape a dynasty that is both familiar and future-ready. The Fox represents strategic intelligence, adaptability, and the clever navigation of building a new era while honoring the past.

Falcon

Rick Carlisle

Sharp, evolutionary, and always ready to adapt altitude and approach to win. The Falcon represents high-perspective strategic vision, swift decision-making, and the ability to empower others while maintaining precision.